Gratze’s choice of artistic motifs is driven by his exasperation with advertising that permanently underrates people’s intelligence. Josef Zotter, 58, ist ausgebildeter Koch, Kellner, Konditor und Biobauer. Fünf Jahre später begann die Produktion der ersten handgeschöpften Schokolade. The test included 550 brands and 4,000 products from 70 countries. Zotter refuses to give up and in 1998 introduces a new product range of hand-ladled bars of drinking chocolate. Julia Zotter. Josef Zotter is a man never to shy away from experimental flavours – think cheese, bacon, craft beer, pigs’ blood – no flavour combination fails to exist – hemp mocha, anyone? The theatre can help them to experience and understand chocolate.”. In 1987, founding of the Zotter family business: together with his wife Ulrike Zotter, the 26-year-old Josef Zotter opens up the Zotter confectionary shop in Glacisstraße in Graz. As a bean-to-bar producer, we are able to process small batches of cacao individually, turning them into a single-origin product. After temporary bankruptcy, in 1999, Josef built a chocolate factory in the barn next to his parents’ house in the small village of Bergl. Email: info@ceibs.eduMake an Enquiry, Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road,  She has taken a liking to the country and speaks the language fluently. Transforming Zotter’s Chocolate Theatre into a Classroom. Purpose Stiftung gGmbH Süderstraße 73 20097 Hamburg. Join the largest, most influential b-school network in China: over 24,000 business leaders, and growing. “We need to have a good understanding of our Chinese customers,” said Julia. How I Got Over the Crisis") makes it all the way to the top of the philosophical biography rankings on Amazon. Zotter submitted 17 chocolates and was awarded 2 x gold, 8 x silver and 5 x bronze, 15 times in total. This time, Zotter does not have to do the wiring and tiling himself. Josef Zotter ist verheiratet mit Ulrike Zotter, die auch das Unternehmen managt. The chocolate world is in motion, which is why the chocolate tester Georg Bernardini once again published a colossal standard work (919 pages) about the international chocolate market. Labooko Nicaragua 50% is the best milk chocolate in the world according to Bernardini’s tests. Michael Zotter. Zotter combined its unique style with the beauty of an old brick-stone building. (c) 2020 Powered by Smargasy Inc. All Rights Reserved. It took him two years to complete the research for his book Der Schokoladentester ("The Chocolate Tester"), in which he rates Zotter as one of the best chocolate makers in the world. So könnte man ihn kurz beschreiben ;). Leben. This case is a great example of what it’s like for a European company to master the China market. During the chocolate boom they were certainly one of the driving forces. The Kindle version of Josef Zotter’s fourth book Kopfstand mit frischen Fischen. After doing more homework on the chocolate industry – including visits to chocolate shops in Japan, the UK, and the US – Fang and Messner decided to help Zotter enter the Chinese market. Client. He wants to get to the source and to talk directly to the growers. Nel 1992 inizia a produrre cioccolatini e inventa il cioccolato scavato a mano, una miscela di inventiva […] Focus client. Zotter’s strawberry chocolate comes in at number 2 – a chocolate that sets new standards, as Bernardini says. Second, it must be recognised that even though one talks about entering the “China market”, in reality the first step involves a small part of that market. Just like with wine, each type of cacao bean has its own very distinct flavor, formed by the terroir of its growing region. “After three years, we were probably the number one company for organic detergents in China,” Fang said, “We wanted to devote the rest of our lives to supporting organic trade, which is good for society and the environment.”. 2 unterschiedliche Tafeln in einer Verpackung: Einmal selbstgemachter Walnussnougat mit zart gerösteten und in Zimt karamellisierten Walnussstückchen als Einlage. The company’s rapid growth meant it was not difficult for Josef to get bank loans to fund further expansion. Sometimes those original Zotter combinations are classic, sometimes eccentric, but they always produce a sublime and unique flavor experience. In 2013, she graduated among the top of her class from the Cordon Bleu Academy in Paris with a Grand Diplôme in patisserie and cuisine. Copyright © 2020 China Europe International Business School. Josef Zotter is married with three children. (Laughs.). ): First, I think that it’s important to be clear about what the value proposition for the contemporary Chinese market is. Our world-class chocolatier approached the classics a little and gave them a Zotter-like twist: such as “Coffee Toffee”, “Liquorice de luxe” and “Chocolate Mint”. "There wasn’t even a sign, but people used to knock on my mother’s door and ask if they could buy chocolate. In 2011, Josef began looking for potential business partners in China. Ulrike Zotter still manages the company, otherwise this would finally be the end of this organigraphy. S.P. In meine Schokolade Do you behave differently before the foreign firm has entered and after it has already established a presence in China? Over 250,00o visitors per year make Zotter the second most popular tourist destination in Styria. After all, you can’t taste the child labour.". Josef Zotter, der Sonnentor-Gründer Johannes Gutmann und der gelernte Investmentbanker und Gründer der „Gesellschaft für Beziehungsethik“ Robert Rogner fordern eine „spirituelle Revolution“ in der Wirtschaft. Bean-to-bar: The entire production process from bean to bar is incorporated into the Zotter Chocolate Manufactory. They also had a chance to sample Zotter’s wide range of products. By the same token the strengths need to be there too, since in the first instance the foreign company will likely not have sufficient understanding of local customers, regulations, and operational challenges. A qualquer momento, tem 365 variedades para escolher. She explained, “We knew we wouldn’t sell a lot of chocolate at first, but we understood that Shanghai was a place for entertainment and experiencing new things.”. "In Ghana and Ivory Coast, 200,000 children work in cocoa production. At that time it all began with just one employee in the former stable on the family farm. Second, partners should know their limitations. Email: info@ceibs.eduMake an Enquiry, CEIBS Zurich Campus, Hirsackerstrasse 46,  In 1996, he opened two more pastry shops in Graz and another one in a … The Zotter family currently sells 365 different types of chocolate and is very successful indeed… Don’t let it fool you, though, since their path to success was anything but easy: in 1987, Ulrike and Josef Zotter opened up their own pastry shop under the same name. Each stage, from roasting to milling to conching, is adapted to the individual cacao variety. Marketing strategy or simple temptation? Is our value judgment a bit off? What are some of the lessons here that could be helpful for other foreign firms looking to break into the China market? For instance, their strengths may be limited to certain types of products or regional locations. We collect and match historical records that Ancestry users have contributed to their family trees to create each person’s profile. However, from 2015, many international chocolate producers experienced a decline in sales revenue as the Chinese economy witnessed a slowdown. Tel: +233 544315238; +233 302745944 2014 Opening of the Skywalk, an observation deck made with glass, that allows a spectacular overview of the Edible Zoo and the surrounding area.2015 In the newly erected meat workshop in the neighbouring villlage, Zotter processes the meat from the animals of the "Edible Zoo" directly into the finest meat and cold cuts specialties, which you can try in the eco restaurant. Meals for Schools" project. But in any case, comparing entrepreneurial opportunities essentially comes down to three factors: economic viability, feasibility to execute, and personal goals. Tel: +86-21-2890 5890 À l'heure actuelle, Zotter propose 365 variétés différentes de barres et autres sucreries. People Projects Discussions Surnames Given that chocolate consumption in China is relatively low, it would have been harder for Zotter to find a chocolate specialist as a partner, and so working with an organic product specialist was probably a sensible option. By 2016, total retail sales of chocolate in the Chinese market had declined by 4%. But their products are not just innovative, they have always been of a very high quality as well. Whenever Julia talked about the top managers in Zotter China, she always said how proud she was to have Fang and Messner on board. Together with his wife Ulrike, Josef Zotter founded his chocolate factory in Riegersburg near Graz, in beautiful Styria, in 1999. Josef Zotter (* 21. Josef Zotter und seine Frau Ulrike erregen mit ihren ungewöhnlichen Torten- und Schokoladenkreationen regional erhebliches Aufsehen, in der Folge werden drei weitere Filialen eröffnet. Admissions Hotline:  +86-21-2890 5588 Animals and plants are not products but living beings that should be treated with love and respect. For a smaller foreign company, developing the requisite capabilities is often an expensive and difficult process, and so a competent and trustworthy partner can be valuable; that’s what Fang was to the Zotters. For Zotter, Shanghai seemed the obvious choice. In this case, my own view is that both the US and China offered attractive opportunities in terms of viability and feasibility; personal passion might have tipped the balance in favour of China. Read more. Zotter opens up the season 15/16 with the Artificial Fertiliser chocolate, a fusion of chocolate and art. Julia Zotter is an all-round talent who is also, by the way, fluent in English, French, Spanish, Portuguese,Chinese, German and a bit of Latin. 2007 The Manufactory is extended to accommodate bean-to-bar production and the Chocolate Theatre. Zuerst widmeten sich Josef Zotter und seine Frau einer Konditorei, die bekannt für ausgefallene Tortenkreationen war. He takes over the management of product ranges such as FlatIce and Mi-Xing bar, an online tool that allows customers to choose from 99 different ingredients to create their very own favourite chocolate. Here are his pioneering varieties: Poppy-Cinnamon, Pumpkin Brittle with Marzipan, Hemp, Raw Food, Champagne and Roasted Walnuts with Marzipan. Josef Zotter das Gesicht der Firma, hinter den Kulissen arbeiten aber auch seine Frau . However, since Shanghai was perceived to have a more international outlook, he instead introduced Josef to Shanghai-based Amy Fang and Rudi Messner, who had gained a good reputation among companies in the organic food business. Ulrike Zotter. - directly from the glass onto the plate!Read more2015 Extension of the Cemetery of Ideas. Genealogy for Josef Zotter (1833 - d.) family tree on Geni, with over 200 million profiles of ancestors and living relatives. Ulrike Zotter, wife of chocolate maker Josef was our guide, on our tour of Austria’s chocolate wonderland. Zotter Chocolate was one of Europe’s few manufacturers with in-house production “from cocoa beans to chocolate bars (bean-to-bar).” “This gave us better control over the quality of our products,” said Josef. Fang had no experience in the chocolate business, yet she was enthused by the prospect of partnering with Zotter. He wins in the category of Trade & Consumer Goods. April 2014: Josef Zotter, his wife Ulrike and daughter Valerie are visiting Cacao-Farmers in Belize, and planting trees together...the beginning of a beautiful teamwork *** Pralinen Schokoladenfabrik Delikatessen Hausgemacht Apfel Essen Und Trinken Abwechslung Geschafft Marzipan Website: www.ceibs.edu/africaMake an Enquiry. Each Labooko contains a rare cacao variety with a ton of history: the Maya cacao from Belize for example, descended from chocolate’s ancient ancestors, or the Peruvian Criollo cacao with its high content of white beans, the finest and rarest cacao in the world. : Pre- and post-entry are sub-processes in a broader process of internationalisation. Zuvor hatte Zotter zwölf Jahre lang eine Konditorei mit vier Filialen betrieben, deren Zotter-Torten regionalen Ruhm erlangten. 2004 wurde Zotter Vertragspartner von Fair-Trade. 2013 Zotter’s traceability scheme offers complete transparency. So in making plans it is important to undertake competent external and internal analyses, to assess the power and interest of stakeholders, and to come up with an appropriate market entry strategy. Fünf Jahre später begann die Produktion der ersten handgeschöpften Schokolade. The unusual creations such as “hemp slice”, “the funny pie” and “scarlet runner bean roll with coriander” earn regional fame. Zotter ranks among the best chocolatiers in the world "Zotter is and will remain at the top of the world-best chocolate manufacturers and by far the most innovative chocolatier of all." (Chocolate – the reference standard 2015) VARIETY AND CREATIVITY. We also have a number of innovative, new fruit bars, their stunning colors and natural flavors derived entirely from berries and other fruit. : First, effective partners have common values and complementary strengths. Leben. Not as simple as it may sound for a company that uses a wide variety of different and often very specific ingredients. This is how roses meet almonds, caramel meets fine praline and whisky meets bacon. What factors are most important when making such a choice? : Entering any international market requires access to new knowledge and networks. ", says Josef Zotter.2015 Zotter ranks among the Top 25 - the best chocolatiers in the world. Three branches are closed. He expands and opens three more branches. 2015 Josef Zotter is awarded "Entrepreneur Of The Year", by the audit & consulting organisation EY at an award gala at the Hofburg in Vienna. What are some of the traits European firms should look for when selecting Chinese partners? And naturally, we also offer several delicious vegan creations. In the end, a decisive factor in deciding to pursue the Chinese market was the expertise of his eldest daughter, Julia. Join Facebook to connect with Joe Zotter and others you may know. In 1987 Josef Zotter and his wife Ulrike open the Zotter Konditorei confectionery in Graz, southern Austria. Historical Person Search Search Search Results Results Josef Zotter (1876 - 1967) Try FREE for 14 days Try FREE for 14 days. She spent a year in China (Xi’an and Beijing) during her school days and studied food- and biotechnology at the University of Natural Resources and Life Sciences in Vienna. Michael Zotter, born 1988, stays in Austria for the time being. 1996 musste Zotter Insolvenz anmelden. Zotter is an Austrian bean to bar chocolate maker with a penchant for the wacky. Das auf die Schokoladenproduktion spezialisierte Unternehmen wurde 1999 vom Koch und Konditor Josef Zotter in der damaligen Gemeinde Kornberg in der Steiermark gegründet. Er absolviert die Meisterprüfung zum Konditor und experimentiert mit außergewöhnlichen Zutaten. Email: info@ceibs.eduMake an Enquiry, Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone, Hangcheng sub-district, Baoan, Shenzhen 518126, P.R.C. Il 1987 è l’anno di fondazione dell’azienda di famiglia Zotter. z o t t e r becomes the first Austrian company to be included in the prestigious American university’s curriculum as a case study. 5. It provided visitors with an opportunity to understand the chocolate manufacturing process, try freshly roasted cocoa beans, taste more than 200 types of chocolate, and take a rest in its Viennese-style coffee bar. Based on Fang’s success in this case, what are a few best practices that will help Chinese business executives better understand and collaborate with Europeans? Chocolate Theatre: Visitors are invited on an excursion into the world of chocolate with various tasting and learning stations and a discovery shop. In 1999, Josef Zotter and his wife Ulrike decided to forego other confections and go “all in on chocolate”, and the Zotter Chocolate Factory was born in a stable on a family farm. Coated with dark, high-percentage chocolate. Mein Weg aus der Krise ("Headstand with Fresh Fish. JOSEF ZOTTER. Er und seine Frau Ulrike standen vor der Frage: Konditorei oder Schokolade? From humble beginnings, the factory now receives over 250,000 visitors a year and accounts for around 20% of Zotter’s sales. On the technical side, Julia had a Grand Diploma in patisserie and cuisine from a renowned culinary arts institute and had studied Food Science and Biotechnology at the University of Natural Resources and Life Science in Vienna. When crafting their expansion plans, Zotter narrowed down their options to either the US or China. : Fang was passionate about something – organic products – and saw a great opportunity to work with Zotter as part of this broader mission. 2016 Zotter wins the Academy of Chocolate Award 2016 in London.
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